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A Christmas Gift to Yourself: No Press Release Writing Today
0 Comments | Posted by pflanary in How to Distribute a Press Release, How to Get Media Attention, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
Merry Christmas! Even if you don’t celebrate the holiday, today is the day you can give the keyboard a rest.
Wait – check that: Today is indeed the day to write an online press release.
Why? Because it’s a holiday, and newsrooms are full of reporters who can’t get in touch with their usual contacts. The police department spokeswoman and the mayor are off, and so are their cell phones.
That’s where you come in.
Ignore your instinct to take the day off. Go ahead and open your gifts and have your coffee, then fire up your computer. Time to get to work. Don’t worry, you’ll accomplish plenty in less than an hour’s time.
Reporters are dying for any story idea today that doesn’t involve Christmas tree salesmen or last-minute shoppers.
Be sure to send out those press releases early; newsroom editorial meetings will be fast and furious today, so you’ll have to catch reporters and assignment editors first thing.
There’s no perfect formula to press release writing and distribution, but this is a day you’ll have the ear of countless reporters who want a good story. After all, they like presents, too.
