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The importance of proper writing style in press releases
0 Comments | Posted by Naomi in How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
Writing in general is a tough task for some people. But, many people are surprised at how difficult press release writing can be without the proper training. Press release writing needs to follow the same rules as a news article. It’s important to be aware of grammar and AP style rules, because a simple mistake [...]
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How to get media attention: Tips from the PR pros
0 Comments | Posted by Melissa in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Search Engine Optimize a Press Release, How to Sell Books, How to Write a Press Release, How to Write an Online Press Release, Positive PR campaigns
There are many ways to get media attention for your story, product or business. Most publicists would agree that the best way to get media attention is to hire a professional with unique connections to the media outlets you want to target. Journalists are notoriously hard to reach, but, there are a few tricks of the trade [...]
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‘Tis the season for effective online public relations efforts, marketing
1 Comment | Posted by prnewsadmin in How to Get Media Attention, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
Just one week away from Thanksgiving and it seems that there’s only one thing on retailers’ minds: Christmas. It’s the season of cold weather, hot cocoa, twinkling lights, family, friends and of course, shopping. Whether your consumers celebrate Christmas, Hanukkah or Kwanza, chances are they are looking for the fastest, greatest, most convenient and most [...]
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New team owner creates positive image by opening wallet, connecting with community
0 Comments | Posted by Tyler R in How to Get Media Attention, How to Write a Press Release, Positive PR campaigns, Social media, Twitter
For some people, sports are a passing occurrence of overly paid men who don’t appreciate the ability to play a game, and get paid handsomely, for a living. With the recent lockouts of the NFL and the NBA, public relations personnel have had their hands full trying to reshape images that have been greatly damaged. [...]
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The power of #hashtags in #PR
0 Comments | Posted by prnewsadmin in How to grow followers, Social media, Twitter
Twitter is one of the most powerful social media platforms to date. Users can promote products, engage in conversations and encourage followers to visit a website or sign a petition, all in 140 characters or less. Long gone are the days of Myspace where users would write blog posts detailing their day or cluttering up [...]
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Effective do’s and don’ts of PR
0 Comments | Posted by prnewsadmin in How to Get Media Attention, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
Many companies make the mistake of over estimating the success of their product and underestimating the process through which success can be achieved. We want to provide you with effective strategies of a public relations campaign that will help your company grow. Here is a list of do’s and don’ts that can help your company [...]
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Michaele Salahi abducted? Real fear or publicity stunt?
1 Comment | Posted by prnewsadmin in How to Get Media Attention
Tareq Salahi and his wife Michaele Salahi along with their PR reps should face charges and fines if the kidnapping reports turn out to be nothing more than a publicity stunt, says a PR expert. “This type of behavior, if true, is despicable and unacceptable,” says Glenn Selig, a crisis management expert from the PR [...]
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Halloween marketing: Scary economy means online marketing should begin early
0 Comments | Posted by gselig in How to Get Media Attention, How to Promote Websites
Experts may impart many Halloween marketing tips. But here’s the biggest right now: Halloween may seem like a long way off, but the time for online marketing is now. If you want to beat your competition by reaching customers on the web through online marketing for Halloween you need to get a jump on the [...]
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A-Rod poker investigation could damage his reputation
0 Comments | Posted by gselig in How to Handle a PR Crisis
As Yankees star Alex Rodriguez is interviewed by Major League Baseball as part of its investigation of his alleged involvement in illegal poker games, he faces more than a distraction, he faces damage to his reputation. The A-Rod poker fiasco could hurt him with baseball fans. Even if he has not engaged in any wrongdoing, [...]
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PR help for justice system? Florida lawmaker files bill to prevent jurors from getting paid for interviews
1 Comment | Posted by gselig in How to Handle a PR Crisis, How to Write a Press Release, PR techniques
Shortly after the verdict in the Casey Anthony case and reports that at least one juror engaged the services on a PR firm to shop his story for money, I wrote a blog. I said said the jury system was facing a PR crisis and I called on lawmakers to enact a law that make [...]