(PRNewsChannel) / November 23, 2009 / Fort Lauderdale, Fla. / The hot new category in the beauty industry is eyelash growth, which is exciting and enticing consumers to increase store traffic and sales. Now, the new eyelash growth stimulator CileaTM is positioned to be the category leader.
Cilea answers the consumer’s desires for longer, thicker lashes by offering a clinically proven, non-toxic, non-prescription eyelash growth serum that provides quick results at an affordable price. Eyelash products have long been a cornerstone of the beauty industry. Consumers spend billions of dollars each year on mascara, eyelash extensions and false eyelashes in the search for sexier, longer, thicker and more beautiful eyelashes.
The recent introduction of the prescription drug Latisse® has educated today’s consumer on a whole new beauty category; eyelash growth. Latisse is a prescription product made with the drug bimatoprost, which is used to treat glaucoma; however, Latisse does have medically documented side effects.
Cilea by PureSuasionTM is the perfect choice for today’s beauty consumer looking for sexier, fuller, more beautiful eyelashes. Cilea provides a quicker, easier option that is priced to capture a wider audience. Cilea has gone through rigorous clinical trials by the independent AMA Laboratories. The documented results from the AMA show that test participants experienced up to an 83% increase in eyelash fullness and eyelash density in just four weeks – with no side effects.
The breakthrough ingredients of Cilea do not require a doctor’s prescription. Biotins and B-vitamins, including panthenol, promote eyelash growth for length and strength. The proteins and botanical extracts, including pumpkin and pomegranate, strengthen the junction where the eyelash grows from the lid, promoting new growth and providing support for existing lashes.
The successes in the eyelash category and increased sales projections of up to +40% show the importance and the future of this new beauty category. Cilea has been designed and manufactured to be the category leader in what will prove to be the hot new beauty trend for 2010; eyelash growth.
About PureSuasion, Inc.- PureSuasion, Inc. is a health and beauty company located in Plantation, Fla. The FDA-approved manufacturing facilities are located in Miami, Fla. PureSuasion understands the synergy of health and beauty and how that relates to today’s consumer. For more information, please visit www.myPureSuasion.com.
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