SEO Press Release: How to Bury Negative, Unflattering Company News on the Internet

Savvy public relations professionals and online marketers use Search Engine Optimized, also called SEO press releases, to bury unflattering news.

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PR NewsChannel) / April 30, 2008 / Tampa, Fla. - Marketing tactics come and go, but one method that gains in popularity is a strategy deployed by some savvy PR professionals:  using search engine optimized press releases to generate links to Web sites.  A growing number of companies are using SEO press releases to bury negative blog postings says a SEO press release writing specialist.

"Jewelry companies, auto repair shops and electronics companies sometimes get criticized and those negative blog postings often appear in the top 10 in Google when searching the company name," says Glenn Selig, founder of PressReleasePros.com (http://www.pressreleasepros.com), which specializes in writing press releases and SEO press releases.  "It's unfortunate that that happens but there is something you can do about it."

Selig says his company has successfully buried negative postings by writing and distributing search engine optimized press releases.  Savvy public relations professionals and online marketers turn to Selig and his team to write them all the time. 

Optimizing and distributing a search engine optimized press release (SEO press release) offers benefits at a nominal cost.  When distributed through a press release distribution company, the press releases are indexed by Google, Google News, Ask.com, Yahoo, MSNBC and AOL. 

"You still need something newsworthy to disseminate but then it's about strategy and technique," says Selig.

This press release you're reading is search engine optimized and distributed via PRNewsChannel.com (https://prnewschannel.com), which sends search engine optimized press releases to search engines like Google, Google News, Ask.com, Yahoo and MSN.

Search Engine Optimized Press Release: Topics

Newsworthy topics could be a new product, new partnership, new service, recent media attention or awards your employees or companies have won.

If the press release is search engine optimized well, then your press release will turn up in the places you want it to, says Selig.

The way it works is press releases are optimized with keyword-rich content.  If properly optimized, SEO press releases add the potential for increased traffic to your site from clients or customers searching for your product and business.  They also provide improved rankings overall and increase your chances of additional press.

But the bottom line, says Selig, is search engine optimized press releases can help "push down" bad news that may be costing you customers or business.

"I help large and small companies use this secret weapon all the time," says Selig.  "And it works like a charm."

To learn more about SEO press release writing, please visit http://www.pressreleasepros.com.

Name:  Glenn Selig
Email: 
Phone:  (813) 948-7767 PROS
Web:  http://www.pressreleasepros.com

This press release was issued by PRNewschannel.com.  For more information, please visit https://prnewschannel.com.

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SOURCE: PressReleasePros.com

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