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Donald W. Reynolds Journalism Institute Announces the 2009-2010 Class of Fellows

Reynolds Fellows Explore New Media Platforms.

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PR NewsChannel) / September 15, 2009 / Columbia, Mo. / Six leading journalists and industry professionals will call the new 50,000-square-foot Reynolds Journalism Institute(RJI) home, as they spend the next year working on strategies for fixing journalism's crises. The 2009-2010 class of Donald W. Reynolds Fellows includes leaders in print and online journalism, marketing and academics. The annual Fellows Program invites leading journalism scholars to develop new ways to gather, process and deliver news, information and advertising. The Fellows spend an academic year at RJI working on a project of their choice.

This year's Fellows are:

  ·  Michele McLellan, consultant for Knight Digital Media Center

  ·  Jacqueline Banaszynski, Knight Chair in Editing at the Missouri School of Journalism

  ·  Sean Patrick Reily, director of editorial business and planning for the Los Angeles Times

  ·  Stephanie Padgett, media planner and buyer at Empower Media Marketing

  ·  Michael Skoler, former executive director of the Center for Innovation in Journalism

  ·  Clyde Bentley, associate professor of print and digital journalism at the Missouri School of Journalism

"As the journalism industry works to compete in a changing economy, the Donald W. Reynolds Fellows program is searching for solutions by bringing together a diverse group of experts," said Pamela Johnson, executive director of RJI. "We are excited to welcome a new class of innovators, providing them with the facilities and technologies to find solutions to journalism's most perplexing problems."

The Fellows will work with other leading journalists, scholars and students at RJI, which brings together citizens and journalists in programs aimed at improving journalism in democratic societies.

About The Donald W. Reynolds Foundation
The Donald W. Reynolds Foundation is a national philanthropic organization founded in 1954 by the late media entrepreneur for whom it is named.  Headquartered in Las Vegas, Nevada, it has committed more than $92 million to its National Journalism Initiative in the United States.

RJI is now accepting applications for the 2010-2011 class of Reynolds Fellows.

For more information contact:
Kelly Peery, Donald W. Reynolds Journalism Institute,
; (573) 882-9650


Biographies of the 2009-2010 Donald W. Reynolds Fellows:

Michele McLellan
Fellow's Project:
Title:
Civic engagement 2.0
Description: As the Web and social media give people new ways to engage with news and civic affairs, what are key lessons and implications for journalism? 

Background:
* Michele McLellan has more than 20 years of newsroom experience at the Press-Enterprise in Riverside Calif., and The Oregonian in Portland.
* From 2003-2007 she worked as the founder and director of Tomorrow's Workforce, where she explored the learning needs of professional journalists and worked to help newsrooms build robust professional development programs.
* In 2004 McLellan co-founded the Frontline Editors Project, a project aimed at developing a sophisticated profile of effective frontline editors.

Stephanie Padgett
Fellow's Project:
Title: Increasing online revenue
Description: Strategies to leverage online revenue in small to mid-size news markets.

Background:
* For nearly 20 years Stephanie Padgett has worked with advertisers, publishers, and research companies.
* As a media planner and buyer at Empower MediaMarketing she developed and executed campaigns for national and local clients ranging from Marion Merrell Dow to CNBC, Roto-Rooter, Health Alliance of Greater Cincinnati and the Cincinnati Symphony.
* From 2000 to 2007 Padgett was a market manager for The Media Audit, working closely with the sales organizations for local media outlets in the state of Ohio, including the Columbus Dispatch, Akron Beacon Journal, the Toledo Blade, Emmis Publications and the American City Business Journals.
* Most recently she served as an adjunct faculty member at the Missouri School of Journalism through the Executive on Loan program.

Sean Patrick Reily
Fellow's Project:
Title: Business models for E-Readers
Description: Developing and launching profitable newspaper business models for the coming generation of E-Readers.

Background:
* In 1985 Sean Reily founded a business journal publishing company which grew to four titles over the next 10 years with an annual average revenue gain of 33 percent. In that role he developed and launched an electronic edition of the Los Angeles Times as an alternative publishing strategy that included a joint development project with Microsoft, Adobe and Kent State University.
* In addition he researched, drafted and executed a cross-company regional and national product and consumer strategy.
* In 2002, as director of editorial business and planning for the Los Angeles Times, he initiated, coordinated and executed the planning and budgeting process for Editorial. This included full CFO responsibility for the $190 million, 1000+ person editorial department in addition to maintaining and guiding development for digital publishing formats, editions and alliances.

Michael Skoler
Fellow's Project:
Title: Selling the new journalism
Description: Exploring - through facts, financials and case studies - how journalists can support themselves and their work by embracing the new journalism of partnership and information sharing with the audience.

Background:
* Michael Skoler has worked in print, radio, television and the Web - producing a daily show for the CBS Radio Network, reporting at WGBH-TV in Boston, and serving as a science and foreign correspondent at National Public Radio in Washington DC and Nairobi, Kenya.
* After receiving an MBA in 1999, he spent two and a half years at the global consulting firm McKinsey & Company working on strategy, new business creation, and growth plan for corporations and non-profits in media, education and technology.
* In 2003, Skoler joined American Public Media/Minnesota Public Radio in St. Paul, where he managed a 63-person newsroom, founded the Public Insight Journalism model that creates partnership between newsrooms and the public, and co-founded and led an international week-long collaboration among public radio newsrooms and shows.
* In 2006, he founded and served as executive director of the Center for Innovation in Journalism at American Public Media through 2008.

Jacqueline Banaszynski
Fellow's Project:
Title: The future of the story
Description: An exploration of how journalistic storytelling translates to Web-based platforms, and what storytelling techniques and approaches work most effectively online. 

Background:
* Pulitzer Prize winner Jacqui Banaszynski spent 20 years as a beat and enterprise reporter, and later worked as project editor at newspapers in the Midwest and Pacific Northwest.
* Banaszynski has taught at the American Press Institute, the University of Kansas, the University of St. Thomas in St. Paul, and currently holds the Knight Chair in Editing at University of Missouri's School of Journalism.
* In addition to winning a Pulitzer Prize in 1988, Banaszynski was awarded the Distinguished Service Award by the Society of Professional Journalists.

Clyde Bentley
Fellow's Project:
Title: News in every pocket
Description: Developing strategies that help newspapers deliver the news via the cell phones carried by nearly every American adult.

Background:
* Professor Clyde Bentley worked for 25 years in the newspaper industry before earning his doctorate in journalism at the University of Oregon.
* Bentley has studied at the Poynter Institute and the American Press Institute before joining the Missouri School of Journalism in 2001.
* His research focuses on citizen journalism, Internet-facilitated journalism and the habits, preferences and comfort levels of digital media consumers.


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SOURCE: rji.missouri.edu

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