“The station was looking for someone to provide an expert opinion on the risks smaller companies present as they swarm the state trying to increase their market share as State Farm leaves,” says Justin Herndon, director of publicity and news at The Publicity Agency. “This was the perfect opportunity for our client to share his opinion and speak directly to homeowners facing an uncertain future with their insurance carrier.  We specialize in law firm marketing and we made the connection between the media and Corless Associates, which helped both sides.”

The news story reported on Monday night by anchor/reporter Syan Rhodes focused on one woman’s struggle to find a new insurance carrier after state government set the stage to force State Farm out of the Florida property insurance market. The station wanted to speak with an experience property insurance attorney and Corless told WESH-2, “homeowners are really going to have to look out for themselves.”

His firm, Tampa-based Corless Associates, is focusing on educating homeowners and providing information on the potential impact if State Farm does, in fact, leave the state. He is marketing his law firm as one that brings experience from his representation of major insurance carriers like Nationwide and St. Johns among others.

The Publicity Agency (http://www.thepublicityagency.com) has placed numerous attorneys in media across the country and continues to sharpen its law firm marketing practices with appearance opportunities like this one for an expert in the field. 

You can watch the story with Ted Corless on WESH-2’s website.