Customer Love the Key to Growing Your Business

Mike Faith, founder and CEO of Headsets.com, will share how he used customer service to grow his business into a $30 million industry leader when he speaks at the Inc. 2009 GROWCO Conference, March 18-20, in Orlando.

growcoconference.com - March 13, 2009

(PRNewsChannel) / Orlando, Fla. / As the nation slides even further into a recession, it can be cheaper than you think to grow your business.  At Inc.’s GROWCO Conference, March 18-20 in Orlando, an award-winning entrepreneur will share low-cost, low-risk ways to develop a winning customer service strategy.

Mike Faith, founder and CEO of Headsets.com, says the focus shouldn’t be on the price tag.  Instead, Faith says the best way a company can differentiate itself from its competition is to distinguish itself through its level of customer service.

“You compete on price and it’s an ugly time to do that because there’s always a guy that’s cheaper,” says Faith, who has grown Headsets.com from a $40,000 investment in 1998 to a company that’s did $31 million in sales in 2005.  “I’m still committed to the ‘Customer Love’ strategy because customers will leave you for price, but they won’t leave you quite as often for love.”

Inc.’s GROWCO Conference has showcased some of the brightest and most forward-thinking executives in business since it was first introduced in the ‘80s as the Growing the Company Conference.  Drawing upon Inc.’s decades of in-depth and on-edge business reporting, the GROWCO Conference harvests Inc.’s rich network of seasoned executives and thought leaders and is an invaluable opportunity to gain real, practicable advice on how to grow a business.

Faith will shed light on his “Customer Love” culture by sharing specifics like accessibility to top managers and real people answering phones.  Faith says he looks forward to the GROWCO conference because he knows he will gain new insights and strategies for his business.

“I love swapping ideas, swapping information,” says Faith. “To me, that’s one of the most valuable aspects of this conference.  When I go to conferences now as a speaker, I learn a lot.  I also bring my own stuff to everyone now because I want to help them learn as well.”

Inc.’s GROWCO Conference is geared to company owners and executives and targets two types of businesses: the smaller organizations that want to move up in market share and respectability and larger companies that want to establish steady results while distinguishing themselves among their competitors.

Through his more than 10 years at the helm of a business that has made three consecutive appearances on the Inc. 500 list, Faith has cultivated a successful customer service philosophy that he will share at Inc.’s GROWCO Conference, March 18-20, in Orlando.

For more information on the Inc. GROWCO Conference and to sign up, please visit: www.GrowCoConference.com  

About the Inc. GROWCO Conference:  Inc. magazine’s GROWCO Conference has been a must-attend event for any executive or business leader since it was introduced in the ‘80s as the Growing the Company Conference.  The two-day event was created with motivated business leaders in mind, and provides more than just an excellent networking opportunity.  Participants will also receive real, workable information they can use to create or improve upon their own growth models.  The GROWCO Conference puts Inc.’s decades of in-depth and on-edge business reporting to practice, harnessing an established network of executives and speakers.  The conference will be held March 18-20 in Orlando.

About Inc. magazine: Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. magazine (www.inc.com) is the only major business magazine dedicated exclusively to owners and managers of growing private companies that delivers real solutions for today's innovative company builders. With a total paid circulation of 724,110, Inc. provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing, and technology.

About Mike Faith:  Mike Faith is the founder and CEO of Headsets.com, Inc., North America’s leading provider of office telephone headsets.  Faith’s credits his “Customer Love” philosophy as the main reason Headsets.com has made three consecutive appearances on the Inc. 500 list.  Headsets.com has also been voted “One of the Best Places to Work in the Bay Area” for the last two years.  Catalog Success named Faith a “Cataloger of the Year” and Faith also won a Stevie award for creating “America’s Best Customer Service Team.”  He also runs ReserveDinners.com, a non-profit that holds dinners with celebrities and donates the funds raised to the celebrities’ favorite cause.  Faith is from the United Kingdom and recently became an American citizen.

Contact: 
Courtney Waters
Events Director, Inc.
Email:
Phone: 212.389.5347

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