(PRNewsChannel) / January 08, 2009 / Tampa, Fla. / The PR/Publicity firm The Publicity Agency launched a new social networking page on Twitter to help alert media during important events and to pitch guests or interviews to major news outlets, the company says.
The Twitter page, located at http://twitter.com/PublicityAgency, provides an innovative and immediate way for The Publicity Agency to contact the media and the public.
“This concept really seems to break the mold of the old PR firm model,” says Justin Herndon, director of publicity and news at The Publicity Agency. “Sure, we still make phone calls, send emails and follow-up with reporters but the Twitter application acknowledges that when it comes to big news stories, time is of the essence.”
For The Publicity Agency, it's about being accurate, available and responsive.
The Florida PR firm represents Drew Peterson, the former Chicago area police officer suspected in the death of this third wife, Kathleen Savio, and in the disappearance of his current wife, Stacy. The firm also has clients specializing in the medical and legal fields along with entertainers and entrepreneurs.
“Twitter has taken the world by storm and we’ve found it to be a particularly useful tool in getting out our message,” says Glenn Selig, founder of The Publicity Agency. “We want to be ahead of the curve for our clients and we want to be accessible to the media in every possible way. The social networking site aspect does just that for us.”
The company says breaking news alerts will first be sent with a Twitter message (known as a Tweet) and then followed by a full release or statement. That could mean those who signed on to The Publicity Agency Twitter page may get the scoop on a big story involving one of our high profile clients, says Herndon.
The Publicity Agency is a Selig Multimedia, Inc. company. Selig Multimedia also recently entered the social networking fray with another company – press release distribution newswire PRNewsChannel.com – with a business application on Facebook (http://www.facebook.com/pages/PRNewsChannel/46547651435).
To join The Publicity Agency's Twitter page: http://twitter.com/PublicityAgency
For more information on The Publicity Agency please visit http://www.thepublicityagency.com.
Contacts:
Glenn Selig
Phone: (813) 948-7767 ext. 801
cell (813) 300-5454
Email: glenn@thepublicityagency.com (BlackBerry)
Justin Herndon
Phone: (813) 528-6815
Email: justin@thepublicityagency.com (BlackBerry)
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