GFUEL and Intel Extreme Masters (IEM) announced today that the popular beverage brand will be partner of the upcoming Season 11 of the prestigious Intel Extreme Masters tournament series.
As the longest running global professional gaming tour in the world, Intel Extreme Masters Season 11 features high-stakes tournaments across multiple continents and, for the first time in its history, a prize pool of over $1 million dollars.
“Intel Extreme Masters is the world’s biggest esports tournament series and reaches millions of viewers all over the world with its prestigious events and leagues. This partnership is right in-line with our global expansion plans,” said Clifford Morgan, Chief Executive Officer and Founder of Gamma Labs. “Competitive gamers train and perform at a fiercely competitive level. When millions of dollars are won or lost over milliseconds, reaction time and focus are key elements to victory. GFUEL’s formula was designed to deliver the energy and focus necessary to perform at optimum levels, without sugar or any of the chemicals found in canned energy drinks.”
In addition to becoming the league’s official energy drink, GFUEL will also present MVP awards at each event, providing custom trophies to recipients and will also have sponsored booths with product samplings at each stop over the course of the season. The MVP trophy presentations will be presented prior to the finals, at peak viewership. The season 10 finale had 2 million peak concurrent viewers, and 35 million unique viewers. This represents a 25% and 32% rise, respectively, compared to last years corresponding events. This highlights the exponential growth both the industry and IEM are experiencing as Season 1 topped out around 500,000 video sessions, and Season 10 hit a staggering 132,326,000 video sessions.
“Our athletes command peak performance from all their equipment”, said Michal Blicharz, Head of IEM, “the drink they consume is no exception. The increase in focus and concentration that GFUEL provides is beneficial to both professionals and fans, especially to health-conscious consumer looking for sugar-free energy drinks.”
The 2016-2017 IEM season will take gamers on an international tour that kicks off in Shanghai on July 31st and includes stops in Oakland, Gyeonggi and Katowice. Each event features some of the best gamers in the world competing in Counter Strike: Global Offensive, StarCraft II and League of Legends tournaments.
Created by the experts at Gamma Labs, GFUEL is an energy formula that’s designed to increase focus and concentration, two aspects integral to professional gamers, while using all natural ingredients.
Containing antioxidants from 19 different fruits, and loaded with Vitamins B, C and E, GFUEL offers athletes and video gamers a natural energy enhancement without the crash that occurs with other energy drinks.
For more information on GFUEL or Gamma Labs products, go to www.GFUEL.com , www.GammaGamers.com, or visit the Gamma Labs TV channel on YouTube.
For more information on the upcoming season of Intel Extreme Masters, please visit: http://en.intelextrememasters.com/
About Gamma Labs: Gamma Labs was established in 2004 for a single reason—to find the healthiest, most effective way to enhance athletic performance using 100% natural, legal, and effective formulas. The team behind Gamma Labs consists of real athletes who use the products every day and who are committed to developing safe, highly effective, all-natural supplements formulated out of the latest scientific expertise and manufactured to the highest levels of pharmaceutical standards. Each of the company’s products comes with a 100% unconditional money back guarantee. Learn more at http://www.GFUEL.com, http://www.GammaLabs.net, or http://www.GammaGamers.com.
About IEM Intel Extreme Masters is the longest running global pro gaming tour in the world. Started in 2006 by Intel and ESL, the competition features Counter-Strike: Global Offensive, StarCraft II and League of Legends tournaments across multiple continents. The Intel Extreme Masters online broadcast reaches over 20 million viewers on Twitch each season (www.intelextrememasters.com).
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SOURCE: Gamma Labs
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