More than twenty five media outlets are generously supporting ‘The Red Nose Day Special’ airing Thursday, May 26 (9-11 p.m. ET) on NBC by donating more than $5 million in media space to promote the all-star charity event. In the spirit of ‘Red Nose Day’ giving, media partners are donating print and digital space, airtime for spots, advertising space in theaters, subways, on jumbo-tron displays and more.
OUTFRONT Media, one of the country’s largest out-of-home companies, donated space on in subways, on buses and street furniture and via digital bulletins and posters. Their donated media reaches approximately 54% of the U.S. and 32 cities, including Los Angeles, New York, Atlanta, Boston, Chicago, Cleveland, Dallas, Denver, Detroit, Houston, Miami-Ft. Lauderdale, Nashville, New Jersey, New Orleans, Orlando, Philadelphia, Phoenix, San Diego, San Francisco, St. Louis, Tampa, and Washington D. C.
Other media partners who donated space include Comcast, Closer Weekly, DirecTV, DISH, Entertainment Weekly, Glamour, Globe, GQ Magazine, The Hollywood Reporter, In Touch Weekly, ION Television, Life & Style Weekly, National Enquirer, National CineMedia (NCM) and the New Yorker, along with OK!, Opera Mediaworks, Pandora, People, Self, Soap Opera Digest, Spotify, Star, TV Guide and Variety.
Host Craig Ferguson and a star-studded cast of Hollywood favorites will be coming together for ‘The Red Nose Day Special’ to have fun, raise money and change the lives of children who need it most here in the U.S. and around the world. Appearing in the FUN-raising special will be Ellen DeGeneres, Jack Black, Paul Rudd, Julianne Moore, Liam Neeson, Sarah Silverman, Tracy Morgan, Key & Peele, Anna Kendrick, Seth Rogen, Zac Efron and Ellie Kemper, along with Kristen Bell, Emma Watson, Chris “Ludacris” Bridges, Rose Byrne, Blake Griffin, Emma Thompson, Chloë Grace Moretz, Steve Buscemi, Danny Trejo, Adam Devine and Ron Funches. Additional talent will be announced at a later date. Walgreens is the exclusive retailer of the signature red noses, selling for $1 each.
Red Nose Day has raised over $1 billion globally in the last 25 years, and in the UK has become a cultural phenomenon where people across the country come together to have fun, raise money and change lives. Red Nose Day launched in the U.S. in 2015, and more than $23 million was raised for the Red Nose Day Fund, with the money now at work in all 50 states and 15 countries internationally through programs to keep children and young people safe, healthy and educated.
MEDIA CONTACTS:
Lesley Cerwin, , 818-777-2888
Jill Carmen, , 805-376-1962
SOURCE: NBC Universal
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