Let’s make some news!
That’s the message from the press release distribution company and content syndicator PR NewsChannel as it launches a new video today.
But can businesses, professionals, authors and just about anyone simply create their own news and bypass traditional media outlets?
“The simple one word answer is yes. Anyone can create their own news and spread the word leveraging the power of PR NewsChannel,” says Glenn Selig, founder and CEO of PR NewsChannel. “It’s happening at the company every day. The Internet has changed how information gets to consumers. And we are at the forefront of that.”
Selig says the game has changed. No one needs to rely exclusively on traditional media anymore because you can generate your own news with PR NewsChannel.
He acknowledges that the media can be helpful in helping to spread a message, and that publicity often is hugely helpful. But it’s not the end-all, be-all like it once was.
“The days of sending a press release and being 100% dependent on the media as to whether the information gets out to the public are now gone. Search engines changed that. And PR NewsChannel connects companies directly to their consumers,” Selig says.
It used to be that the only big success story resulting from a press release was landing a story in a paper. Nowadays, he says, it’s about being online because there are so many more potential eyeballs, says Selig.
“Sure an article in the New York Times is still a huge win,” says Selig. “But you also want that story online.”
PR NewsChannel is a powerful PR newswire that distributes news from clients in such a way so that it can be found by consumers and potential customers online. The stories are syndicated to a vast network and penetrate the top search engines usually within minutes of distribution.
“News we distribute for clients often ranks higher than stories with similar subject matters posted by news outlets,” says Selig.
In a new video officially released today by PR NewsChannel, Selig explains what PR NewsChannel does and why he created it.
Direct link: https://youtu.be/yBta2hrJf4A
“When we got in the game in 2007 the so-called leaders in the press release distribution business were charging outrageous amounts of money to distribute a single press release. Apple could afford it, but no startup or small business could,” says Selig. “I thought why did it need to be that way. And as it turns out it didn’t.”
PR NewsChannel has grown a lot since then and today distributes press releases for companies large and small around the world.
PR NewsChannel has found a niche as a press release distribution company and content syndicator by targeting companies and individuals trying to break through and get noticed.
The company also distributes press releases to journalists around the world for those who are also after traditional media coverage. The company maintains a continually updated database of hundreds of thousands of journalists and even has a special deal with The Associated Press.
“Traditional, or earned media, is still important and that’s why we have dedicated enormous resources in doing that well too,” says Selig. “The purpose of media coverage is to reach your target audience. Online syndication of your own press release articles accomplish that goal too.
“PR NewsChannel makes possible to get both traditional and massive online coverage and if get both you are golden!”
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SOURCE: PR NewsChannel
This press release is distributed by PR NewsChannel. Your News. Everywhere.
