If you own a small business you’re more than likely bogged down with several responsibilities and tasks on any given day. You might know public relations efforts are beneficial but, understandably so, they get pushed aside in an effort to deal with the more relevant goals surrounding your business.
Although you don’t need a full-fledged PR campaign to keep your business afloat, many small business owners have found that actively putting out press releases on company news and developments can have a huge impact on its success.
Tyler Ragghianti, project manager at PR NewsChannel, a global press release distribution newswire created by journalists, says that press releases should keep an audience up-to-speed.
“Press releases add to your company’s success because they keep your customers and audience in the loop,” said Tyler Ragghianti. “Not only can this help with customer retention but it can also attract new customers and bring in unanticipated business due to media attention.”
In addition to an increase in business and media coverage, online press release distribution can turn out to be an extremely valuable advertising investment. By distributing a press release online you are getting your company’s name into the major search engines.
Search engine optimization (SEO) tactics play a huge role in getting your company to rank high in prominent search engines including Google, Yahoo and Bing.
“Utilizing keywords and SEO is extremely beneficial because it will lead new customers your way,” said Ragghianti. “People gravitate towards companies that are at the top of search engine results because they see them as more credible. They find themselves saying ‘If Google trusts them, then I can too.’”
As a whole, your press release should include a headline, lead paragraph, quotes from credible sources and hold the most pertinent information without being too overwhelming. By knowing your audience, utilizing key words and sticking to your message, you’ll be on your way to producing the perfect press release.
About PR NewsChannel: Designed for companies trying to break through and get noticed by consumers and the media, PR NewsChannel makes it possible for companies and public relations professionals to present news to the public exactly as they want it. About PR NewsChannel: PR NewsChannel is the global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.
MEDIA CONTACT:
Adam Farragut
PR firm: The Publicity Agency
Email: Phone: 888-399-5534 x7778
Website: www.thepublicityagency.com
SOURCE: PR NewsChannel
This press release is distributed by PR NewsChannel. Your News. Everywhere.
