Some companies believe that by simply distributing a press release it will automatically be read and picked up by some of the top media outlets.
While the headline might seem compelling enough to some, many journalists don’t have the time to read a release word for word.
In a world where images are being exchanged via social media, not including an image in a modern press release could make or break the success of the story you want to get heard.
According to a recent article published in Forbes, journalists like visuals and including a photo in a release can result in a 92 percent increase in your audience.
Tyler Ragghianti, project manager at PR NewsChannel, a global press release distribution newswire created by journalists, says visuals motivate people to view your content.
“Visuals facilitate more views, enhancing your overall content,” said Ragghianti. “An increase in visibility generates better results. Journalists will be more likely to pick up future releases coming from a company with a history of distributing interesting and engaging content.”
Each visual included in a press release has the potential to get noticed. It’s also helpful for journalists who might be interested in doing a story on your company. They need visuals to illustrate the digital media they produce. So, even one image can go a long way.
Visual content in itself has the potential to trigger sharing between social media platforms, which further expands the audience that receives the message.
“Images help you connect with readers who might not necessarily be interested in the story at first,” said Ragghianti. “They expose things that might go unnoticed. Once they acknowledge that there’s an image, it’s more likely that they’ll reengage with the content.”
Ragghianti suggests adding images or videos throughout the release to help illustrate certain points of a message and connect readers who might have missed the message initially.
“When you distribute a press release you want to make sure it has all the keys to success. Including images that demonstrates the story can be told visually,” said Ragghianti. “People identify with images and reporters will too.”
About PR NewsChannel: Designed for companies trying to break through and get noticed by consumers and the media, PR NewsChannel makes it possible for companies and public relations professionals to present news to the public exactly as they want it. About PR NewsChannel: PR NewsChannel is the global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.
MEDIA CONTACT:
Vanessa Malagon
PR firm: The Publicity Agency
Email: Phone: 888-399-5534 x7782
Website: www.thepublicityagency.com
SOURCE: PR NewsChannel
This press release is distributed by PR NewsChannel. Your News. Everywhere.
