Things are looking good for upstart Beauty TV, the first 24/7 beauty network, available on just about every on-demand platform around.
Beauty TV serves up a smorgasbord of makeup tips, skincare advice and beauty tutorials geared for every woman.
On Beauty TV, you can watch Julie G. sharing tricks on producing easy fishtail braids, or Giselle Ugarte hosting the 2014 NYX Face Awards from the Kodak Theatre in Hollywood.
The person behind this beauty network, which was founded in 2006: Rob E. Angelino, a Southern California native who is a mix of visionary, beauty and tech aficionado and hedge fund consultant.
“Prior to Beauty TV there were no beauty networks,” said Angelino. “Everybody assumed that there was but there was actually a huge demand for it. That demand continues to grow because the beauty industry is constantly growing.”
Angelino saw business success as founder and director of HairLab®, a medical and laser hair restoration center based in Los Angeles.
In 2006, he watched the development of broadband technology speeds and the ability to transmit multiple video signals. And it was then when a light bulb went off in his head: the idea to develop a channel where the everyday woman could tune in at any time and gain access to beauty tips. It would be beauty tips on demand, without the permission of the cable or satellite companies.
His vision was a bit ahead of its time.
“In the beginning it was supposed to be beauty over mobile devices but the images weren’t very clear and there was no viewership because no one was really watching mobile yet. Then Apple came out with the iPhone, apps were created, TV’s became Internet enabled and then everything changed,” said Angelino.
With the emergence of smart devices, web-based applications and smart TV’s on the rise, the idea of beauty anywhere and everywhere came into focus. Angelino’s strategy then morphed Beauty TV from a mobile-based beauty network into a hybrid network that is accessible across all mediums and platforms.,
He went on to trademark the Beauty Network®, Beauty TV® and the Beauty Channel® as a family of trademarks, all possessing a recognizable message geared toward the consumer.
Today, Beauty TV remains consumer focused and features beauty content as Angelino builds relationships with international beauty brands, industry insiders and key influencers. The website hosts a variety of videos that feature the latest beauty trends as well as interviews with bloggers and YouTube personalities within the beauty industry.
Beauty TV recently attended the 2014 BeautyCon event in Los Angeles where Beauty TV gurus interviewed singer-songwriter and fashion designer Kelly Osbourne, YouTube superstar Bethany Mota, prominent fashion and beauty blogger, Aimee Song and highly acclaimed hair stylist Guy Tang, creator of Bellami Balayage hair extensions.
Looking towards the future, Angelino wants the beauty network to adapt to new location based technologies, preference selections in which the user is in control by selecting different beauty topics and the ability to facilitate consumer transactions with beauty retailers.
“That’s how I envision Beauty TV. I want it to become more selective and user specific,”
said Angelino. “Beauty is not time sensitive so we want to evolve and continue to grow while utilizing a variety of new technologies.”
For more information on Beauty TV, please visit: http://beautytv.me/
SOURCE: Beauty TV
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