In the late 1990s, Mike Dukart was one of the most sought after hunting guides in Minnesota. His desire to assist his clients in achieving a more successful hunt led him to experiment with hunting calls to attract more game.
“Nearly every hunter I guided wanted me to tune their calls and teach them how to call geese like I did,” said Dukart. “That’s when I decided to create my own call rather than forcing hunter’s to modify store bought products before they would work.”
His experimenting led him to create Illusion Systems Hunting Calls, a company that describes themselves as “offering customers a premium line of hunting calls that utilize the most advanced technology.”
Hunters use animal calls as a way to draw out animals from the wild and into a more favorable position. Some calls are better than others as Dukart’s creates the illusion of a live animal. The modified hunting calls produced a more accurate illusion that better deceive the targeted game.
Recognizing the importance of understanding how each animal communicates, Illusion Systems began creating products that would provide hunters with an elite hunting call product while also teaching them how to use it.
“In the midst of the economic recession in 2009 and 2010 we felt that in order to take the next step as a business, we needed to change our strategy,” said Dukart. “We decided to reach directly to the consumer through TV infomercials and we haven’t looked back.”
(Watch the infomercial on Youtube: http://youtu.be/DmN1ztHcp1g)
The new strategy paid off, with the company hitting seven figures in that first year. Dukart estimates sales for the hunting call business to approach $2 million in 2014.
Dukart, a former U.S. Marine, has always taken satisfaction out of teaching others. Dukart’s latest project, “Made in America,” is designed to educate Americans on energy independence, immigration, national security and other important issues affecting the country in today’s political climate.
“Hunting and fishing have enriched my life in ways I can’t explain, and because of that my primary mission has been to create something that helps to instill that same passion in others,” said Dukart.
The company’s marquee products, the Extinguisher Deer Call, Black Rack Rattling System, and Quick Change Box Call, have long maintained their reputations as some of the best products on the market.
For more information on Illusion Systems’ Calls please visit www.illusioncalls.com.
About Illusion Systems: Illusion Systems prides itself in offering customers a premium line of hunting calls that utilize the most advanced technology currently on the market. The company’s patented marquee products, such as the Extinguisher Deer Call, Black Rack Rattling System, and Quick Change Box Call, give hunters an advantage that no other product on the market provides. Each Illusion call is put through years of rigorous field testing in an effort to ensure customers receive a proven product that will work in the field. Furthermore, all Illusion Systems products are proudly made in the U.S.A.
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Tyler Ragghianti
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813-708-1220 ext. 7780
SOURCE: Illusion Systems
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