Tampa, Fla.-based PR NewsChannel is making a play for bigger market share of the Tampa press releases market, the company announced today.
As it continues to pick up market share in other metro areas, PR NewsChannel says it wants to make an even greater impact at home.
“We would like to see larger numbers for Tampa and Tampa Bay,” says Glenn Selig, president and CEO and Selig Multimedia, Inc., the parent company of PR NewsChannel. “We are the only press release newswire headquartered in Tampa. This is where we have our concentration of people. And we want to be the go-to newswire for Tampa area businesses that want to distribute Tampa press releases. And we’re prepared to earn their business.”
(View Tampa Press Releases on PR NewsChannel)
Tampa press releases, like press releases from any city, are written or recorded communications historically directed to members of the news media.
PR NewsChannel (prnewschannel.com) touts an innovative approach to press releases by stressing the use online press releases and social media press releases to target consumers directly, in addition to news media outlets. The newswire created new innovative ways of reaching target audiences with offerings such Three Times the Charm PR and the Twipitch, both of which go beyond the standard fare for most Tampa press release distribution services available with competitors.
“At workshops we do across the country we talk a lot about old school press releases versus new school press releases,” says Selig. “Though it’s called a ‘press’ release, press releases today can and should be leveraged for content marketing or in lieu of online ads. We literally show people who do this,” says Selig.
Selig insists it’s an inexpensive but incredibly effective form of marketing.
Tampa press releases: Full court press
In an ongoing effort to attract a larger market share in Tampa, PR NewsChannel has partnered with the University of South Florida (USF) and affiliated with Visit Tampa Bay, the Public Relations Society of America, the Florida Public Relations Association and recently did a lot of work with the non political, non partisan 2012 Tampa Bay Host Committee for the Republican National Convention.
In April, PR NewsChannel brings a content marketing workshop to Tampa. It is partnering with the PR firm The Publicity Agency and The PR Institute (both of which are also Selig Multimedia, Inc. companies).
The company recently launched a price match guarantee.
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SOURCE: PR NewsChannel
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