Sopheon, the international provider of software, expertise, and best practices for Enterprise Innovation Performance, announced they will be presenting a highly informative webinar to discuss a frequently omitted critical element in the innovation management process – the clear definition and measurement of customer value and the ability to capture the differentiated value through pricing strategy.
This webinar will be presented by Stephan M. Liozu Ph.D., a specialist in disruptive approaches in strategy, innovation, pricing and value management. Stephan will review the position of value and pricing management dimensions within the innovation process, and show how companies can include pricing and value management in the strategic innovation process to optimize the return on investment.
Topics covered in this webinar include:
- The place of pricing in the overall innovation process;
- How to integrate and manage pricing and value management in the Stage-Gate® process;
- How to apply the basics of Economic Value Estimation® (EVE) for new products; and
- How to screen new product and service opportunity using differential economic value.
The Economic Value Estimation® (EVE) Framework.
Innovation has become a priority for business success and survival in the 21st century. Companies are investing billions in innovation initiatives every year to create differentiation, competitive advantage, and sustainable revenue growth and profitability. Join us for this informational and educational webinar to learn how you can capture increased returns on innovation and new product development investments.
“Are you capturing the value of your innovation?” is a complimentary webinar presented by Sopheon, and will take place on Thursday, April 25th 2013 at 11:00am CDT, 12:00pm EDT, 5:00pm BST. Further information and registration is available here.
About Sopheon: Sopheon partners with customers to provide complete Enterprise Innovation Performance solutions including software, expertise, and best-practices to achieve exceptional long-term revenue growth and profitability.
Sopheon’s Accolade® solution provides unique, fully-integrated coverage for the entire innovation management and new product development lifecycle. For the first time, businesses can access a single source of the truth across strategic innovation planning, roadmapping, idea and concept development, process and project management, and portfolio and in-market management.
Sopheon’s solutions have been implemented by over 200 customers with over 60,000 users in over 50 countries.
Sopheon is listed on the AIM Market of the London Stock Exchange and on the Alternext Exchange in the Netherlands. For more information, please visit our website.
About Stephan M. Liozu Ph.D: Stephan is the founder of Value Innoruption Advisors. He specializes in disruptive approaches in strategy, innovation, pricing and value management. He is a designer, a disruptor, and an energizer. Stephan has over 20 years of global business experience. He has worked for both Fortune 500 companies and family-owned businesses. Most recently he served as President & CEO for ARDEX Americas. He specializes in crafting and designing unique innovation and business strategies leading to differentiated business models. Stephan moderates brainstorming, mind mapping and creativity sessions with executives, partners and customers to generate ideas, value models, value propositions and innovation strategies.
MEDIA CONTACT
Jeremy Zooks
(952) 851-7500
SOURCE: Sopheon
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