After successfully energizing a social media guerilla marketing campaign, G Fuel fans reached an audience of over 500,000 Twitter accounts. With over 10,000 tweets and 800,000 impressions, fans demonstrated their support for G Fuel and their desire to have the product on GameStop’s shelves.
Reviving the hugely successful “I want my MTV” effort, which successfully led to cable companies carrying MTV on their systems, G Fuel enlisted gamers to prove to GameStop that carrying G Fuel in their stores nationwide would be a total win-win.
Using the hashtag #GameStopNeedsGFUEL, and leaving comments on the GameStop Facebook page, fans showed their support while entering for a chance to win prizes and giveaways including a Black Ops II Care Package for both the Microsoft Xbox 360 and the PlayStation 3, free samples of G Fuel, and daily drawings of $25 GameStop gift cards.
“We couldn’t do it without a solid foundation in the gaming community and tremendous demand for our product.” said Clifford Morgan, Chief Executive Officer of Gamma Labs, “We tried to go the traditional route to establish distribution with GameStop, but with the support of our fans and our unique approach, I’m confident that we demonstrated the support for G Fuel.”
G Fuel is the only energy drink created by gamers for gamers. It is the fast-growing energy drink brand that utilizes an all-natural booster formula to give gamers the energy to play and compete for hours without rest or distractions.
G Fuel was recently featured on NBC Universal’s G4 channel on the popular show “X-Play.” A trailer video created by G Fuel went viral in just days with 4 million YouTube views, and their recent action short “G Fuel: Mission Gunship | THE MOVIE” gained over 2.5 million YouTube views in 3 days.
GameStop (NYSE:GME) is the world’s largest video game retailer with over 6600 stores in 15 countries worldwide and online.
About G Fuel: G Fuel is the newest line of products from Gamma Labs. With antioxidants from 19 different fruits, and loaded with Vitamins B, C and E, G Fuel is one of the most powerful, NATURAL energy boosters to ever hit the market. Available in Blue Ice, Lemon-Lime and Fruit Punch, G Fuel is engineered to give energy, focus, and endurance with no crash.
About Gamma Labs: Gamma Labs was established in 2004 for a single reason—to find the healthiest, most effective way to enhance athletic performance using 100% natural, legal, and effective formulas. The team behind Gamma Labs consists of real athletes who use the products every day and who are committed to developing safe, highly effective, all-natural supplements formulated out of the latest scientific expertise and manufactured to the highest levels of pharmaceutical standards. Each of the company’s products comes with a 100% unconditional money back guarantee.
G Fuel Press Releases: urlm.in/psgvDirect link: http://www.prnewschannel.com/2012/12/06/mission-gamestop-g-fuel-enlists-gamers-gains-ground-in-tactical-social-media-marketing-campaign/
SOURCE: Gamma Labs
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