When it comes to book promotion, free publicity doesn’t just happen. It takes some heavy lifting.
In fact, for book promotion often it takes repetition to BREAK THROUGH to get the attention you deserve, according to PR NewsChannel, a leading press release newswire and book promotion experts.
Today PR NewsChannel officially launched Three Times the Charm PR™, a new and innovative news distribution feature designed to help authors and publishers obtain Break Through publicity. It’s a potential game changer when it comes to book promotion.
Here’s how the company describes the book promotion vehicle it on its website:
Think THREE.
There’s a reason why the number THREE is so common in stories, fairy tales and in sports.
It comes down to the way we humans process information. It’s patterns. It’s about recognition.
It’s called the “Rule of Three.”
The Rule of Three helps people remember things.
Think three blind mice. Three little pigs. I came, I saw, I conquered. One, two, three.
You’ve got three act plays. Three strikes you are out. Location, location, location.
Three Little Pigs. Three Stooges. Three Blind Mice.
Oh, and the list goes on…
Given the Rule of Three, why should we expect that journalists will act on a press release the first and only time they see it?
Rules, of course, are made to be broken! And press releases we send do break them all the time especially when you’ve got something good!
But repetition is important. Often vital. And it most certainly cannot hurt.
So, that’s why we created Three Times the Charm PR™.
It’s an innovative, clever concept if we do say so ourselves.
Instead of sending a press release ONE time, PR NewsChannel will send journalists the same press release THREE TIMES.
“It will be spaced over a month. So you won’t be hounding them. But offering friendly reminders each time the press release is sent. (Journalists need a little push sometimes,” according to the company on its website.
PR NewsChannel says it costs less to send the press release than what it would normally cost to send two press releases!
The book promotion now has THREE shots to get journalists’ attention. Three chances. Three tries.
For more information about Three Times the Charm PR, please visit https://prnewschannel.com/three-times-the-charm-pr-from-pr-newschannel/.
Direct link: https://prnewschannel.com/2012/10/04/book-promotion-pr-newschannel-launches-three-times-the-charm-pr%e2%84%a2/SOURCE: PR NewsChannel
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